Question: Create modefied Generic VRIN table as shown in the example picture Justify at least 2 synthesis SCA s and UCA s For Air Asia global

 Create modefied Generic VRIN table as shown in the example picture

Create modefied Generic VRIN table as shown in the example picture

Justify at least 2 synthesis SCA s and UCA s

For Air Asia global

S S Yes x2 = Temporary Competitive Advanta Yes x3 = Competitive Advantage Yes x4 = Sustained Competitive Advanta No x4 = Competitive Disadvantage Capability, Competence and Resource V? R? 1? N? SCA Conclusion Stations Design- convenience, Ye No Ye No Temporary CA profitability, safety R+P Model- profitability, sustainability Ye Ye Ye Ye Sustained CA S S Suppliers of goods and services- Ye No Ye No Temporary CA maintain constructive workings relationships, achieving high standards of safety, quality and environmental best practice Services meeting demands of Ye No No No Competitive Parity customers s Table 1 VRIN Barney (1991). Firm Resources and Sustained Competitive Advantage S S S S S Yes x2 = Temporary Competitive Advanta Yes x3 = Competitive Advantage Yes x4 = Sustained Competitive Advanta No x4 = Competitive Disadvantage Capability, Competence and Resource V? R? 1? N? SCA Conclusion Stations Design- convenience, Ye No Ye No Temporary CA profitability, safety R+P Model- profitability, sustainability Ye Ye Ye Ye Sustained CA S S Suppliers of goods and services- Ye No Ye No Temporary CA maintain constructive workings relationships, achieving high standards of safety, quality and environmental best practice Services meeting demands of Ye No No No Competitive Parity customers s Table 1 VRIN Barney (1991). Firm Resources and Sustained Competitive Advantage S S S

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