Create a letter, include a formal letter heading (return address, date, delivery address, salutation) and signature close with case details noted below. Respond to a message you received from your client, Fleetwood. Review the case background and details below to help you create your message. The focus for this message is for you to respond to your client's request while using the indirect approach. You can make-up any relevant or reasonable background or contextual information (once you've used all other case data provided) in the opening, evidence to support your main idea in the body or action/deadline information in the close. Situation You are an account manager at a company that purchases media ads for clients. Your job requires you to purchase ad time months in advance, in order to gain a price advantage in the local market for your clients. One of your major clients is Fleetwood Sport, a regional chain company that sells a wide variety of sporting goods. Fleetwood's products include team sports equipment, camping and fishing gear, golf and tennis equipment, and active apparel. In December, you bought advance local ad spots scheduled for May and June on a popular radio station. When you bought the ads, the radio station told you that the time slot for those ads would feature a new radio host who would be starting early in the new year. You had your doubts about the new host, who had been known as "controversial" in his previous job in another city, but the client (Fleetwood) insisted that the host was terrific" and would likely get higher ratings. After much thought, you bought the ads. The initial agreed upon plan was to use the radio ad time slot to launch a new spring campaign for Fleetwood's outdoor equipment collection geared towards a younger audience that would include high-tech camping, biking, and rock climbing gear. Now it is April, and the client (Fleetwood) is eager to hear about the ratings of the new radio host. You have just seen the latest ratings and are distressed to find that in almost every category the audiences for your ad's time slot are well below your expectations. The exception is with the over- 50 demographic, where ratings are significantly higher than you expected. Your ads have not aired yet, but you know that Fleetwood is expecting better overall ratings than those earned in April by this time slot You want to respond to your client's main idea request for an update on the host's show ratings. You will also want to prioritize your message focus on obtaining your client's approval to change the ad campaign focus given the audience that the host is attracting. You should include updated campaign suggestions that appeal to a 50+ audience. In this case the ad spot is already paid for and will only be effective if you tailor to the older audience tuning in. The priority for this message is that you remind your client about all of the background information and the role they played in making earlier decisions. Additionally, you will need to make specific suggestions to your client as to how and what the new ad should focus on to appeal to the 50+ audience that is tuning in. You can also add suggestions you might have to still appeal to the younger audience, which will likely be completely separate from the ad you need to now change. However, any reference to appealing to the younger audience should be secondary to the priority of your client having to change the ad focus. Keep in Mind DScane 2005 - 2020 When there is negative content in a message, you want to limit attention to it. You only need to refer to the poor ratings once, likely in your main idea statement. However, there is no need to focus on the negative beyond the one reference. Instead, offer your suggestions for moving forward based on the ratings. You can focus your priority on suggesting a change in the ad, where you highlight Fleetwood's products that appeal to 50+ audience and you can also consider noting any other suggestions related to how you can appeal to the initial intended market, which might not be through the current radio station Create a letter, include a formal letter heading (return address, date, delivery address, salutation) and signature close with case details noted below. Respond to a message you received from your client, Fleetwood. Review the case background and details below to help you create your message. The focus for this message is for you to respond to your client's request while using the indirect approach. You can make-up any relevant or reasonable background or contextual information (once you've used all other case data provided) in the opening, evidence to support your main idea in the body or action/deadline information in the close. Situation You are an account manager at a company that purchases media ads for clients. Your job requires you to purchase ad time months in advance, in order to gain a price advantage in the local market for your clients. One of your major clients is Fleetwood Sport, a regional chain company that sells a wide variety of sporting goods. Fleetwood's products include team sports equipment, camping and fishing gear, golf and tennis equipment, and active apparel. In December, you bought advance local ad spots scheduled for May and June on a popular radio station. When you bought the ads, the radio station told you that the time slot for those ads would feature a new radio host who would be starting early in the new year. You had your doubts about the new host, who had been known as "controversial" in his previous job in another city, but the client (Fleetwood) insisted that the host was terrific" and would likely get higher ratings. After much thought, you bought the ads. The initial agreed upon plan was to use the radio ad time slot to launch a new spring campaign for Fleetwood's outdoor equipment collection geared towards a younger audience that would include high-tech camping, biking, and rock climbing gear. Now it is April, and the client (Fleetwood) is eager to hear about the ratings of the new radio host. You have just seen the latest ratings and are distressed to find that in almost every category the audiences for your ad's time slot are well below your expectations. The exception is with the over- 50 demographic, where ratings are significantly higher than you expected. Your ads have not aired yet, but you know that Fleetwood is expecting better overall ratings than those earned in April by this time slot You want to respond to your client's main idea request for an update on the host's show ratings. You will also want to prioritize your message focus on obtaining your client's approval to change the ad campaign focus given the audience that the host is attracting. You should include updated campaign suggestions that appeal to a 50+ audience. In this case the ad spot is already paid for and will only be effective if you tailor to the older audience tuning in. The priority for this message is that you remind your client about all of the background information and the role they played in making earlier decisions. Additionally, you will need to make specific suggestions to your client as to how and what the new ad should focus on to appeal to the 50+ audience that is tuning in. You can also add suggestions you might have to still appeal to the younger audience, which will likely be completely separate from the ad you need to now change. However, any reference to appealing to the younger audience should be secondary to the priority of your client having to change the ad focus. Keep in Mind DScane 2005 - 2020 When there is negative content in a message, you want to limit attention to it. You only need to refer to the poor ratings once, likely in your main idea statement. However, there is no need to focus on the negative beyond the one reference. Instead, offer your suggestions for moving forward based on the ratings. You can focus your priority on suggesting a change in the ad, where you highlight Fleetwood's products that appeal to 50+ audience and you can also consider noting any other suggestions related to how you can appeal to the initial intended market, which might not be through the current radio station