Create a marketing proposal plan about Hardware Wallets stating:

Who

What

Why

Where

How much

Marketing Mediums to use

Know and understand the position in the marketplace. Start by looking at the existing services and product lines related to the idea and what other organizations currently carry. Consider the target market for each product and service line while thinking of the proposed new offerings. Reflect on your understanding of the company and environment it operates in.

In addition to screening the proposed new product, ideas can come from interacting with various groups and from using creativity-generating techniques such as Attribute Listing, Forced Relationships, Morphological Analysis, Reverse Assumption Analysis, New Contexts, and Mind- Mapping. Ideas can come from interacting with others such as customers, scientists, competitors, employees, channel members, and top management.

Customer needs and wants are the logical place to start the search. One-on-one interviews and focus group discussions can explore product needs and reactions. Technically oriented organizations can learn a great deal by studying customers who make the most advanced use of the organizations products and who recognize the need for improvements before other customers do. Employees throughout the company can be a source of ideas for improving production, products, and services.

Organizations can also find good ideas by researching competitors products and services. They can find out what customers like and dislike about competitors products. They can buy the competitors' products and take them apart. Company sales representatives and intermediaries are a particularly good source of ideas. These groups have firsthand exposure to customers and are often the first to learn about competitive developments. New-product ideas can also be gleamed from inventors, patent attorneys, university and commercial labs, industrial consultants, advertising agencies, marketing research firms, and industrial publications.