Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

This should be a Word document with a 3 column table created with the bullet points listed in the first column and the two types of organizations in the second and third columns. Use full sentences.

Include the following in your matrix:

• Centralized versus decentralized format of management
• Strategic goals of the organizations
• Variation in the access to the capital market (how they obtain money to operate)
• Strategic marketing differences between these two types of organizations
• Quality of care given to consumers of the two types of organizations
• The management of pricing and volume

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).