Create a narrated PowerPoint presentation for the slides below Marketing Objectives Presentation Slide 1: Direct Mail Marketing - SMART Objective Marketing Strategy: Direct Mail Marketing SMART Objective: Increase customer response rate to direct mail campaigns by 15% within 6 months by implementing personalized content and targeted demographic segmentation. This objective aligns with the SMART framework: Specific: Focuses on direct mail response rates with clear personalization tactics Measurable: A 15% increase can be quantitatively tracked Achievable: Based on industry benchmarks, this growth is realistic Relevant: Directly impacts lead generation and sales conversion Time-bound: Six-month timeframe provides a clear deadline Slide 2: Print Advertising - SMART Objective Marketing Strategy: Print Advertising SMART Objective: Generate 500 new qualified leads from print advertisements in industry publications by Q4, while maintaining a cost-per-acquisition below $50. This objective aligns with the SMART framework: Specific: Targets new qualified leads from print advertisements Measurable: 500 leads and $50 CPA provide clear metrics Achievable: Based on current conversion rates and publication reach Relevant: Supports overall customer acquisition goals Time-bound: Q4 deadline establishes a clear timeframe for evaluation Slide 3: "Key Performance Indicator for Direct Mail Marketing" KPIs for each marketing objective: For Direct Mail Marketing: Response Rate: This measures the percentage of recipients who take action after receiving the mail. I chose this KPI because it directly aligns with the SMART objective of increasing response rates by 15% within six months and provides a precise measure of campaign effectiveness. Slide 4 Key Performance Indicator for Print Advertising Key Performance Indicator for Print Advertising" For Print Advertising Cost Per Acquisition (CPA): This tracks the cost to acquire each new lead through print advertisements. I selected this KPI because the objective specifically mentions maintaining CPA below $50 while generating 500 new qualified leads, making it essential to monitor acquisition costs. Slide 5: Monitoring Method for Direct Mail Marketing KPI" For Response Rate: Unique Tracking Codes/URLs: Assigning unique codes or URLs to each mail piece allows precise tracking of which recipients responded. This method provides accurate attribution and can be automated for real-time monitoring. . Slide 6: "Monitoring Method for Print Advertising KPI" For Cost Per Acquisition: Campaign Attribution Software: Using software that tracks the customer journey from print ad exposure to lead conversion. This method was chosen because it provides comprehensive data on which publications deliver the most cost-effective leads.