Create a perceptual map for the smartphone market using the given dataset. Describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated and name them. How well does the map represent the overall variations in the data and variations in each individual product attributes? For all subsequent analysis, choose two dimensions when creating a perceptual map for simplicity.

Note : In this analysis, we have included the following popular smartphone brands (or major product lines within a brand) in the Canadian market: iPhone, iPhone Pro, Samsung Galaxy S, Samsung Galaxy A, Motorola, Google Pixel Pro, Google Pixel, and OnePlus. While these brands represent a diverse range of offerings in the smartphone market, it's important to note that there are many other manufacturers and models in the industry, and their positions on a perceptual map may vary. The data and analysis presented in this case study are based on research and perceptions at a specific point in time and may not accurately reflect the current market situation.

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Perception