Question: Create a PEST Analysis for this idea -identified gap: * we have a stunning geographic area in Fayoum that people come from around the world

Create a PEST Analysis for this idea

-identified gap:

* we have a stunning geographic area in Fayoum that people come from around the world to camp there, stargaze, and spending the night. This event is usually within the activities that the hotel or resort provide for tourists while staying. However, there might be a gap or unused opportunity that we could search for and capitalize on it is to add a new activity to experience a new different level of camping.

*Segments: we target mainly tourists who visits Egypt, couples taking honeymoon vacations, and university students.

*Solution or opportunity: we could introduce a new experience to be added for the accommodation activities which is transparent bubble camp with all daily utilities they need such as TV, air conditioners, double bed etc. they could spend a night in a private, secured and adventurous stay. We will be listing our program with hotels in Fayoum and cooperated with Arabs in desert for transportation from hotel to the camp and the return with 4x4 cars. This while encourages tourists to come visit Egypt and as well we will gain profits and several revenue streams

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