Create a positioning map for your product in relation to the four main competitors in your competitive analysis. For reference, please refer back to your MKTG $111$ textbook and team project completed in MKTG $111.$ Please also reference your MKTG $111$ text book for an explanation and an example of a positioning map. Label each axis with parameters that are important to the purchase decision of consumers for your service, noting that price is rarely one of these primary decision$-$making variables. Clearly identify each competitor as well as your own product. Please use the following grid to create your positioning map: On your brand and the four competitors. And also a short summary on it positioning Analysis.

Your Brand

Competitor #$1$

Competitor #$2$

Competitor #$3$

Competitor #$4$

PRODUCT $($Identify features of your product and what sets it apart from the competition$)$

Shopify

E$-$commerce platform for online stores and POS systems

Wix

Drag & drop website creation tool

Squarespace

Services for website building and hosting

Square Online

Tools used to create and customize e$-$commerce websites

BigCommerce

E$-$commerce platform that offers SaaS for customer groups and segmentation, web hosting, and more

PRICE $($detail your product$$s price points vs$.$ the competition$)$

Basic:

$$38/$ mo

Shopify:

$$99/$ mo

Advanced:

$$389/$ mo

Free for create a website

Business Basic:

$$28/$ mo

Business Unlimited:

$$36/$ mo

Business VIP:

$$49/$ mo

Personal:

$$16/$ mo

Business:

$$23/$ mo

Basic Commerce:

$$27/$ mo

Advanced Commerce:

$$49/$ mo

Free for create a website

Professional:

$$12/$ mo

Performance:

$$26/$ mo

Premium:

$$72/$ mo

Standerd:

$$29\mathrm{.}95/$ mo

Plus:

$$79\mathrm{.}95/$ mo

Pro:

$$299\mathrm{.}95/$ mo

PLACE $($detail the online and offline alternatives for purchasing the product $$ list specific stores $$ e$.$g$.,$ Loblaws, Wal$-$Mart, Costco, Amazon, etc.

Online:

Shopify website $($It is possible to buy and sell products on Facebook, Instagram and $$Walmart Marketplace through the service$)$

Offline:

No offline

Online:

Wix website

Offline:

No offline

Online:

Squarespace website

Offline:

No offline

Online:

Square Online website $($Sell a complete POS system with one of the hardware kits$)$

Offline:

No offline

Online:

BigCommerce website

Offline:

No offline

PROMOTION $($List & explain the online and offline promotional approaches used by your brand and its competitors$)$

$$Free trial for $3$ days by entering only our email address

$$Free trial and $3$ months of Shopify for $$1/$ mo on select plans

$$Offers a $50\%$ discount to new users

$$Save $10\%$ on a participating Yearly Premium Plan purchase using Wix Promo Code

$$Offers $10\%$ off a website or domain on any plan with enter the promo code

$$Offers $50\%$ off an annual website plan for students

$$All Square hardware comes with free $30-$day returns

$$Free trial for $15$ days