Create a Print Ad

Overview

This exercise calls for the creation of a print ad for Old Spice Classic Cologne. The ad

should be based on the following communications brief:

Objective: Convince new college graduates to smell good at work

Target: 24-year-old men starting their first job after college in a big city; want to

make a good impression but not be seen as too pompous

Proposition: Smell like the classic successful man you are trying to become.

Reason to Believe: More men have used Old Spice than all the designer fragrances

combined

Moment of Receptivity: College graduation

Tonality: Not too serious

Insight: Young men want to make a good impression but are insecure because they

dont know the rules

Instructions

Write a minimum of 50 headlines and then choose the

best to place on a print ad you create for Old Spice Classic

Cologne.