Create a process flow diagram clearly identifying the activities, routes, and other relevant data from the case. Be sure to print a copy of the diagram to refer to during class.

What do you think about the decision to launch a sales drive in $1997?$ Briefly explain why the approach was unprofitable.

Why is $$utilization$($defined on page $3$ of the case$)$ an inadequate performance measure for guiding policy decisions at CRU? What are the key performance measures Sarkis should focus on$?$

What actions do you suggest Sarkis should focus on to improve performance at CRU? Discuss two concrete improvements and their anticipated benefits. For instance, you might discuss how the improvement might affect revenues$/$costs or whether the improvement will affect the entire operation or only a portion of it$?$