1. Create a segmentation scheme for the shaving market.
2. In Life Lessons from an Ad Man, what is Rory Sutherland's advice to organizations interested in creating value for their customers? Illustrate your answer with an example either from the video or an observation that you've made.
3. Interview enough people regarding their "jobs to be done" with respect to the shaving market such that you can create at least two additional market segments. How do these segments fit in with the segmentation scheme that you created? Create value propositions for each segment.