As a CEO, you feel the price war in your industry is killing profits for all firms.

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As a CEO, you feel the price war in your industry is killing profits for all firms. However, you have been warned by corporate lawyers not to openly discuss pricing with rivals, whom you know personally (you went to school with them). How would you signal your intentions?

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Global Strategy

ISBN: 9780357512364

5th Edition

Authors: Mike W. Peng

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