Create a SWOT for Apple inc. (SO, WO, ST, WT) based on the information below:

	Strengths
1	Apple has kept on adding new services for many years in which 19% accounted for its total revenue - $53 Billion out of $274 Billion in fiscal year 2020.
2	Among Apple's major rivals, their retention rate is the highest retaining 74.6% of its customers, 63.9% for Samsung, and 40.7% for LG.
3	In 2019, Apples net sales through its direct and indirect distribution channels accounted for 31% and 69%, respectively.
4	In the fiscal year 2021, iPhone sales of $191 Billion represented 52% of Apples' overall revenue of $365 Billion.
5	In 2015, Apple spent $1.8 Billion on intensive advertising for their products lower than extravagant spending by Samsung, which was higher by 1.8%.
6	Services generated 17.8% of the companys revenue and was the second fastest growing category for Apple, growing 16% in 2019.
7	Apple leads the consumer technology space with a customer satisfaction rate of 82%.
8	Although Apple enjoys a 20% market share, it has about 40% of the market's profits.
9	With a brand value of $408 Billion, Apple is ranked number 1 position for the 9th consecutive year by Interbrand.
10	Apple has been named the most valuable brand in the world by Brand Finance.

	Weaknesses
1	In 2020, Apple experienced a 60% drop in year-on-year sales in China, one of their core markets.
2	Employees decreased by 7% from 2018 (59.531 Billion) to 2019 (55.256 Billion).
3	In 2021, from May to December, the stock fell by 4.2% to $157.80.
4	Total liabilities increased from $105,392 to $125,481 from 2020 to 2021.
5	Apple is often charged for violating the patents of other firms.
6	Between September and October of 2021, Apple lost $229 Billion in market cap.
7	High retail prices for their 128GB retailing at $849, while Samsung's retail prices for 128GB is $280.
8	Apples flagship iPhone cost 56% more in 2019 than it did in 2016.
9	Apple accounts for just 1% of smartphone shipments.
10	Apple spends only 2.2% of its sales revenue on innovation compared to their competitors spending up to 10%.

	Opportunities
1	Smart wearable technology device sales will double by 2022, becoming a $27 Billion market with 233 million units sales
2	Apple, dominating the market for smart speakers, now has a 10.2% market share after selling 4 million smart speakers.
3	Offering cheaper handsets gives Apple a $133 Billion opportunity.
4	Apple claimed 2,761 patents during 2020, the eighth-most patents for a company in the United States.
5	In 2020, wearable sales grew by 28.4%.
6	The global automotive and mobility market is valued at $10 Billion.
7	Compared to Samsung, Apples chip manufacturing maneuver boosted its total market share, propelling it close to $3 trillon.
8	Apple is planning on expanding their music streaming services to 52 emerging markets in Africa and the Middle East.
9	In 2017, Apple acquired a French Al Startup and DeskConnect called Regaind allowing them to automate tasks by helping consumers arrange apps and features with strong commands.
10	74% of Apples carbon emissions are a result of manufacturing 19% of Apples products.

	Threats
1	Other smartphone companies such as Samsung and Huawei have found that consumers want big screens in their pockets, which Apple does not provide to the same extent.
2	Due to COVID-19, up to 20% of Apple's yearly revenue is affected - only $57 Billion revenue have been achieved when expected revenue ranges between $63 Billion to $67 Billion.
3	Brands such as Samsung, HTC, and Lenovo are using Android software to create new smartphones in which Android currently has captured 72.23% of the market share, while Apple only has 24.55% of market share globally.
4	Since a majority (51%) of the world's population is online, changes in manufacturing technology, market technology, supply chain, and consumer trends will pose a significant risk to all players in the consumer technology industry.
5	The Chinese Market, including Hong Kong and Taiwan, makes up 15% of Apples revenue - any trade war would affect both the demand and supply side.
6	Apple charges a 30% cut for in-app purchases through its app-store, and is often criticized because a 30% cut is a significant commission for small businesses or app developers.
7	Throughout history, a 3% decline has been seen in smartphones.
8	A lawsuit in 2017 alleged that Apples actions negatively affected the resale value of their products and forces its users to upgrade to newer versions prematurely.
9	The starting wage for a factory worker in a plant that makes iPhones is $3.15 per hour.
10	Being one of the world's most creative and innovative company, Apple has to ensure that it operates at the most efficient level delivering quality products with zero defects - Apple maintains 20.8% of the global smartphone market.