Create a third recommendation for Lisanatura that relates to subscriptions and something that feeds into the first 2 recommendations but is still unique.

Problem: Entering retail stores in the Canadian market.

Recommendation 1: Work with a Canadian Distributor

Define SMART objective of recommendation:

Specific: Partner with a distribution center in Canada to pick up, store, and deliver products to stores.

Measurable: This is measured by fulfilling the legal requirements to enter the Canadian market for foreign goods.

Attainable: the cost of working with a Canadian distribution company falls within Lisanaturas budget.

Realistic: This is realistic as it is common for Canadian imports to work with distribution centers.

Time orientated: This recommendation can be organized in a short amount of time and executed as Lisanatura becomes able to fulfil the expected demand of the Canadian market

Benefits:

Legal: Lisanatura will comply with Canadian regulations for importing and distributing goods. As a Foreign supplier, Lisanatura is able to enter a contract with a distribution centre and sell goods in Canada without the requirement of having a corporate office in Canada. https://www.lexology.com/library/detail.aspx?g=a047adbe-3eba-4b74-b437-428ef94c748e cost effective: Opening a corporate office in a foreign country is highly expensive, so avoiding this with also complying with regulations to sell in a foreign market will be very cost effective.

Risks: The risks associated with this recommendation are low as distribution centers control the transportation of the product, which is agreed upon in the contract, but Lisanatura is responsible for transporting their products to Canada via freight (boat or plane).

3-Step action plan:

- Scout distribution companies that are cost-efficient while having wide access to big box stores

- Organize the distribution processes to get product to Canada, and which stores to enter

- Execute legal and regulatory requirements to enter the Canadian market

Recommendation 2: Conduct Clinical Trial on Justica Pectoralis Recommendation 2: Invest in expanding the manufacturing operations in Costa Rica to meet demand of retail stores in Canada (Keep Costa Rican Certification that Lisan values)

Define SMART objective of recommendation: Conduct Treatment trial: test experimental treatments, new drugs, combinations of drugs, medical devices, natural health products, or new approaches to surgery or therapy. An example of an experimental treatment is an investigational contact lens; contact lens are medical devices.

Benefits: Trial confirms the efficacy of Justica Pectoralis and therefore Serenum. Consumers become aware of the benefits of Justica Pectorallis and seek out Serenum Increase trust consumers have with Serenum and other LisaNatura products Makes Serenum more appealing to retailers

Risks:

- Can take a long time

- Can cost a lot of money

- Could produce evidence that Justica Pectoralis does not work as well as previously thought and/or includes many undesirable side effects

3-Step action plan:

- LisaNatura must file a clinical trial application (CTA) to Natural and Non-prescription Health Products Directorate and submit to Research Ethics Board (REB) in Canada

- After they receive authorization from Health Canada, partner with a research institution such as University of Guelph, University of Waterloo, or University of McMasters to facilitate the trail

- Conduct trial phase 1, 2, and 3 prior to releasing to market. Phase 4 can be after

- Spread awareness about Justica Pectoralis

Recommendation 3: Something that creates demand, a blue ocean idea (subscription) , partnering with compliments (yoga, tea,etc) , Define SMART objective of recommendation: Benefits: Risks: 3-Step action plan: