Create a thread to discuss the following question. Your discussions should have a minimum of 400 words.

• Provide examples for Web 1.0, Web 2.0, and Web 3.0
• Using the Business Model Canvas (Slide #13) to analyze Walmart.
• Using the Dominant Revenue Models for Digital Business (Slide #18) to provide examples of companies that use each revenue model.

AutoSave OFF Gv= Chapter 5 - Saved to my Mac Home Insert Draw Design Transitions Animations Slide Show Review View Tell me Share Comments O Layout V AF A A A Shape Fill X Cut LG Copy Format Reset Paste B Picture New Slide U ab X. AV Aa 2 ] Shapes Convert to SmartArt Arrange Section Text Box Quick Styles Shape Outline Design Ideas 4 5 How to Design a new Business Model: The Business Model Canvas 6 7 8 . 9 . Customer Segments: for whom your firm is creating value? Value Proposition: the specific set, or bundle, of products and services that create value for customers Channels: the specific physical or digital conduits, or touch points, the firm utilizes to deliver value to its customers Customer Relationships: are tangible and emotional connections the firm establishes with the customer 10 Revenue Streams: specify how the firm "monetizes" its value proposition Key Resources: the assets at the epicenter of the business model Key Activities: the actions that characterize the business model Key Partnerships: up-stream relationships the firm must be able to leverage Cost Structure: focuses on outflows of cash to upstream partners and providers of resources . 11 12 13 14 15 Click to add notes Slide 13 of 24 English (United States) Notes Comments E 108% OO AutoSave OFF Chapter 5 - Saved to my Mac Home Insert Draw Design Transitions Animations Slide Show Review View Tell me Share 0 Comments Layout X Cut (9) Copy . WA Shape Fill Reset Paste I B x New Slide U Av x, AV v Aav Picture Format | || Shapes Arrange Convert to SmartArt Text Box Section Quick Styles Design [ Shape Outline Ideas 10 Dominant Revenue Models for Digital Business 11 12 13 14 Pay for Service: the firm offers a product (e.g., books) or a service (e.g., insurance) for sale, and it is compensated much like a traditional store or service provider Subscription: customers pay for the service they receive, which in this case is content subscription models are typically based on access rather than usage Advertisement Support: the firm's content or services are made available for free in an effort to attract a large audience. The firm then "sells access to its audience" to interested advertisers traffic to and behavior on a website can be tracked very precisely at the individual level retargeting Affiliate: seeks to generate revenue from a third party based on customer traffic to the firm's website the referring site receives a commission once a customer who originated from the site makes a purchase on another site Freemium: the firm gives away its product or service for free and attempts to build a large customer base by reducing the obstacle created by the payment. Once the firm has gained traction and enlisted a large customer base, it offers premium services or enhanced versions of the product for a fee microtransactions 15 16 17 18 19 20 Click to add notes Slide 18 of 24 English (United States) Notes Comments + 108%