Create a Visual Summary 

 

You are the Marketing Intern at Pearle Weddings. Please review their website and social feeds and complete the brand personality worksheet prior to doing this assignment. 

 

Pearle Weddings is looking to show that they are the go-to source for wedding information by creating an easy to digest summary of what happened in the wedding industry in 2021. 

 

The goal of this visual summary will be to show clients that the wedding industry is recovering, and that people are able to throw beautiful weddings that they have always dreamed of once again.  They plan to post this visual summary on their website and also to print it out and offer it as a handout to brides at the upcoming bridal show. 

 

Your boss has asked you to use information only from this website for the visual summary: https://www.theknot.com/content/wedding-data-insights/real-weddings-study so that there is only one external source for all the information. 

 

Your boss is asking you to brand the summary for Pearle Weddings and make the document visually appealing.  Your boss has suggested that you focus on finding 6-10 key facts/stats and trends that you wish to communicate in your summary. It is suggested that you focus on ones that show that brides and grooms are able to have great events now that we are not in the thick of COVID.

 

 

What you need to remember for a visual Summary:

1. Help me creating a Visual Summary as a separate one page file supporting this topic. You can leverage PowerPoint, Cava, or Adobe (Canva is likely the easiest and best tool for the job).
2. You do not need a title but you do need to brand this for the wedding company
3. As all your information is coming from an external source please put a reference to this source on your summary
4. Help creating me Summary using infographics, icons, and images that speak to the topic at hand.

Remember your brides and grooms should be able to walk away with a clear understanding of the state of the wedding industry from just reading the Visual Summary.

 

Please guide me in this assignment one?