Question: Create an idea for a new product. (it does not have to be a new to the world product. It can be a new

Create an idea for a new product. (it does not have to be a "new to the world " product. It can be a new shampoo, new car, etc.) Decribe the segment or segments you are going to target with the product, prepare a perceptual map and develop a positioning strategy for the product.

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