Question: find an idea for a new product. (It does not have to be a new to the world product. It can be a new shampoo,
find an idea for a new product. (It does not have to be a "new to the world" product. It can be a new shampoo, new car, etc.) Describe the segment or segments you are going to target with the product, give An example of a perceptual map and develop a positioning strategy for the product.
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