Create an IFE for MACYS $($department store$)$ using the form on the next page. You will use FIVE factors for each area $($for strengths and for weaknesses$).$ Once you have determined your values and completed the calculations, please thoroughly discuss the following:

Choose THREE of your strengths factors and TWO of your weaknesses factors that you believe makes the most significant impact and thoroughly explain the rationale on why you believe that is the case.

Using the THREE strengths and the TWO weaknesses from the previous question, thoroughly explain how you decided on the weight and rating.

Describe your total weighted score and detail what it means in regards to the company's strategic position.

What do you recommend this company to do to improve?

Please make sure you follow the instructions from the packet to ensure you complete this assignment properly. Remember that you are working with strengths and weaknesses. Significant points will be deducted for not following the textbook instructions or missing any component of the four questions listed above. You must be detailed in your discussions and develop five factors for each area in the style discussed in class and in the packet.