Create an IMC Plan using this template.

You may add or adjust slides to accommodate your content.

Ensure you are labelling each slide with an appropriate heading.

IMC Plan

Executive Summary

A concise summary of the full plan, highlighting the key strengths and weaknesses, the major goals, and the primary techniques you plan to use Research

Objectives

IDENTIFY SMART (Specific, Measurable, Achievable, Realistic, and Timely) OBJECTIVES

Target Audience

Describe the target audience that you want to influence with your campaign.

Internal - staff and current students

External - partners and potential students (adult learners and High School learners)

Brand Positioning

How do you want to be perceived by customers?

What USP are you offering to customers that your competition is not?

Integrated Strategy

Your promotions strategies (both pull and push) should be listed here

Channels and Tactics

What do you have to do to achieve objectives, and what tools are appropriate to reach your target audience? Pick your channels and tactics based on the

Strategy

Channel

Tactic

Advertising

Website, Social Media, Radio, TV

Create ad appropriate for channel

Social Media facebook, Instagram, TikTok, LinkedIn

Public Relations

Canadian Media outlets, Media Release, budget

create a separate budget for each tactic identified in this plan

Project Plan and Schedules

Include a project plan and schedule for all tactics to be implemented over the next year

Evaluation

Evaluate how successful you were in meeting objectives by measuring how effective your tactics were. Identify will do if you get positive results and negative results.

References

Include all references used in APA format