create and develop a brand management strategy for an IMAGINARY brand including the development of brand name and logo. The new brand must not be related to any existing brand. You should explain the basis on which the brand is to be valued, justify their brand decisions and demonstrate understanding of the different aspects of national and international branding. The report should reflect how the brand will be developed, sustained and taken to an overseas market(choose 1 country).

Your plan should be structured and incorporate a range of brand management theory. A succinct writing style will be helpful. Include academic theory (with references) to support and validate your plan, ensuring you have an analytical approach, rather than being too descriptive over trivial aspects of the new brand.