Question: Create and include a risk matrix for Heineken- identify a minimum of 10 unique risks associated with the strategic alternative you believe will provide the

Create and include a risk matrix for Heineken- identify a minimum of 10 unique risks associated with the strategic alternative you believe will provide the most significant opportunity for your firm to add value. Based upon your Risk Matrix, choose two or three of the most critical risks assessed and discuss their potential impacts on your selected Strategic alternative

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