Create consumer prototypes for target segments that sell premium dog food:

Based on the information provided, we can create a consumer prototype for a target group interested in quality dog $$food:

Consumer Archetype: Affluent Urban Pet Parent

Features:

$$Demographics: Affluent Millennials and Baby Boomers living in urban areas.

$$Psychological characteristics: Strongly attached owners who care deeply about their pets and are willing to spend money on special products. They prioritize their pet's nutritional needs and worry about food allergies or intolerances. They prefer natural$/$organic pet products and prioritize product safety.

$$Online purchasing behavior: They are happy to buy pet supplies online.

Where to buy: They are less likely to buy pet food at Walmart.