Create impact and stakeholder maps for a real Social and Cultural Enterprise and analyze the global sustainability challenges that the SCE is aiming to contribute to, through its activities and business model.

Humanitix is a not-for-profit ticketing platform established in 2017 by Adam McCurdie and Josh Ross. The business model combines their engineering and hedge fund backgrounds and experience, harnessed to their vision of a better, fairer world where every child has access to education, opportunity and a fair-go in life. Humanitix is registered as a Charity with ASIC and describes itself as a social enterprise and a charity for the tech-generation moving beyond traditional donation-based models, harnessing the power of commercial transactions to generate the funds invested in its social impact goals. The platform gives events impact by using booking fees to contribute to closing the education gap, committing that 100% of profits are directed towards education projects and programs around the world. At the same time, Humanitix offers a fairer and lower-cost ticket purchasing system that benefits its customers and challenges the business models of other established service providers in the sector. To get started on their vision, the Founders split Joshs salary between them, so Adam could volunteer full time on Humanitix. Starting with small events, and with the support of some early loyal customers, they were able to demonstrate the business model. Fairly quickly, they secured funding from the Atlassian Foundation and NSW Government, and in 2018 won a $1 million prize in the Google Impact Challenge and Westpacs Top 20 Businesses of Tomorrow. The Google Impact Challenge process also unlocked important technical and capacity building input that has seen the enterprise scale rapidly on both commercial and impact dimensions. It now generates hundreds of thousands of ticket sales across Australia and New Zealand for sporting events, conferences, venues, trade expos, schools and festivals. It attributes at least some of its success to embedding an ability to pivot quickly, keeping up with industry trends and quickly implementing technology changes including during the global Covid-19 pandemic.