Question: create IMPAPER Reasons to Believe: identify the value proposition your client offers to its customer beyond the product Consider multiple levels of Maslows hierarchy which

create IMPAPER Reasons to Believe: identify the value proposition your client offers to its customer beyond the product Consider multiple levels of Maslows hierarchy which are satisfied through value delivery and customer experience Propose a budget based on your understanding of the client's available funds Indicate the objective of the campaign (awareness, consideration, purchase) Indicate if lifetime, daily, or CPC spend Indicate the length of time ads would be running

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