Create speaker notes for the following eight slides $1$ Slide $1$: Introduction & Need for Alignment:$$ Managing and optimizing brand equity is one of the long$-$term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of key departments with marketing is a key element in the brand management and optimization process. $$ As the regional marketing director leading a phased marketing strategy to reopen parks after a safety incident, you must ensure key functional departments in the organization coordinate for a smooth reopening of the parks. There is a need for clear, concise, and frequent communication for helping departments understand their responsibilities and their interdependencies with other departments. As a part of your initial analysis about the brand implications, create a presentation to help the departmental heads understand the alignment needs and the roles and responsibilities of the cross$-$functional departments. $$ Slide $2$: Interdepartmental Communication: Need for Alignment Among Sales, Operations, and Marketing Interdepartmental Communication $$ Unified Messaging: All departments must deliver consistent safety and reopening messages to avoid confusion among stakeholders $$ Communication Channels: Establish formal channels $($daily briefings, shared digital platforms$)$ for real$-$time updates across departments $$ Escalation Protocols: Create clear pathways for addressing issues that require cross$-$departmental solutions $$ Stakeholder Management: Coordinate external communications to guests, investors, and media with aligned messaging Slide $3$: Knowledge & Feedback Sharing: Knowledge and Feedback Sharing $$ Data Integration: Share customer insights, operational metrics, and sales data through centralized dashboards $$ Feedback Loops: Implement systematic ways to collect and distribute guest feedback to appropriate departments $$ Lessons Learned: Document and share insights from each phase of reopening to improve subsequent phases $$ Cross$-$Training: Ensure key personnel understand adjacent departmental functions to facilitate collaboration Slide $4$: Sales Department $-$ Strategy & Brand Equity: Sales Department Role and Strategy Primary Role in Brand Equity $$ Translates brand promise into revenue through direct customer relationships $$ Serves as frontline brand ambassadors during the reopening process $$ Provides critical customer feedback to inform marketing and operations $$ Build trust through transparent communication about safety measures $$ Slide $5$: Operations Department $-$ Strategy & Brand Equity: $$ Delivers on brand promises through consistent guest experiences $$ Establishes trust through visible safety measures and protocols $$ Creates operational excellence that differentiates from competitors $$ Provides frontline implement