Question: Create two (2) segments for Swiitch Beauty using multivariate segmentation and explain why you have chosen those particular segments in detail (8 marks). Please use

Create two (2) segments for Swiitch Beauty using multivariate segmentation and explain why you have chosen those particular segments in detail (8 marks). Please use at least four (4) segmentation variables to describe each segment and motivate why you have chosen each variable. (16) Eight (8) marks for describing each segment based on the segmentation variables and motivating your selection (Two marks per variable)

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