Create your initial post on Discussion Board $13$ in response to the following:

In $1999$ Blue Nile began selling high end jewelry on the internet when the existing business model was 'brick and

mortar' jewelry stores. By selling fine jewelry online, Blue Nile streamlined their supply chain substantially creating a

lower markup than other companies.

Outline $2$ specific areas in their business model $($Customer experience, tech, website etc$)$ that sets Blue Nile apart and

the resulting benefits