Create your initial post on the Group Discussion Board $5$ in response to the following:

Read trte Sephora PDF found in this week's Module

Sephora acquired two retailers in order to expand its market reach. However, Sephora now offers distinct product lines $($e$.$g$.,$ general merchandise, perishable, to name a few$).$ What would you advise Sephora's management if they were to pursue a single brand, omni$-$channel strategy? Explain.

What type$($s$)$ of order fulfillment network$($s$)$ would Sephora benefit from? Explain.

What are the challenges and opportunities for Sephora in offering all products to all consumers through a single Web site? Is this strategy compatible with the current DC network? Explain.