Create Your Own Advertisement Assignment:

For this assignment, you will individually be creating an advertisement based on a pre$-$existing advertisement campaign for a product, service or politician of your choice. Your advertisement can be: a one minute video advertisement, a one minute radio advertisement, a photo advertisement or a written advertisement that works with the pre$-$existing campaign you have selected.

To begin, you will need to complete a Target Audience Profile $($Target Audience Profile on second last page$)$:

Demographic $($minimum of $3)$:

Age

Gender

Geographic Location

Education Level

Income Level

Marital Status

Sexuality

Psychographic $($minimum of $3)$:

Personality

Attitude

Values

Beliefs

Opinions

Lifestyle

Challenges

Prefered Channels

Prefered Content Types

Next, you will complete your advertisement. You must also provide me with a written summary about how you have included the following $($question prompts on the last page$)$:

A champion theme

Rhetorical appeal $($Choose at least one of the following$)$:

Ethos

Pathos

Logos

At least one of the seven propaganda techniques:

Name$-$calling

Glittering generally

Transfer device

Testimonial device

Plain$-$folk device

Card tactics

Band$-$wagon