i need help finding a subculture and creating a fictional restaurant based on said subculture.

Dinner and a Subculture Assignment Overview, Purpose, and Benefits Think about the many fascinating subcultures we see and belong to in our daily lives. We all know people who fit into a subculture, such as people who are really into yoga or who dress up in elaborate costumes to attend ComicCon. Think about your cousin who loves Dungeons and Dragons, your friend who is obsessed with health and fitness, or your coworker who never misses a local electronic dance music festival. Subculture influences don't just stop at niche interests or hobbies - they are also based on religious beliefs, geographic locations, and age cohorts, to name a few. Moreover, think about how subculture participation drives and is driven by a person's values. What is important to them? What do they spend time and money on? Now, put on your marketing manager "hatt" Identifying and understanding subcultures can lead to business opportunities and competitive advantage. In fact, some subcultures have led to entirely new industries and brought various subcultures from fringe into the mainstream. For instance, a small subculture of environmentally-minded people who set out to have a zero waste lifestyle have spawned a wide range of followers and practices, ranging from community organizing for waste reduction, to products and services such as packaging free shampoo and conditioner bars, metal straws, and beeswax food wraps. The sneakerhead subculture, which started with a few collectors of rare sneakers who bought and sold rare Nike Air Jordans, has burgeoned into a movement with a massive following complete with conventions and highly competitive resale sites. Another example in drag, which used to be a fringe subculture and has become more popular in recent years, influencing live entertainment, make-up techniques, and even frequently used phrases. Understanding subcultures can also help marketers create a deeper, more effective connection with target markets, in building a clearer picture of the needs and preferences of people within a given nubculture, marketers can create the marketing mix in a way that truly resonates. As marketers, when we understand consumers' uniqueness, they feel like we get them In this assignment, you'll get to know a subculture on a deep, personal, evidence driven level. Then, based on that understanding, you'll gain practice in the following applications that marketers do on a regular basis: a) define an ideal customer within your chosen subculture through a buyer persona b) develop a marketing offering to fit the needs of the target market - for this project, you'll create a themed restaurant/entertainment concept and c) practice writing engaging marketing content through creating a mock advertisement A key benefit of this assignment is to give you practice in developing in-depth understanding of a subculture and applying that knowledge to strategic marketing decision-making Learning Outcomes Thin assignment contributes to the following learning outcomes. Students will be able to Explain the concept of subculture and identify characteristics of subculture, Create a buyer persona for a specific target market that represents a given subculture, Develop a product concept and deploy marketing messaging specific to the buyer persona, Develop effective written communication that demonstrates understanding of context, audience, and purpose Assignment Instructions To complete this assignment, complete all of the following parts and include them in a format that allows you to insert images. The example has been done completely in Carva, but you are welcome to use another format if you prefer, such as Google Slides or Powerpoint. Part 1: Get to know your subculture! You'll use the format of a buyer persona-a commonly used tool in professional marketing practice-to create a fictional person that represents your subculture. Remember Your buyer persona needs to be based on your research, not stereotypes. The ability to create a wellresearched and well-defined persona is an indispensable skill for the modern marketer, particularly in the digital era. Your research will help you get inside the head" of your ideal customer and, instead of just seeing a collection of data, you'll get to know the subculture on a deeper , personal level. Personas are fun to develop and will give your creativity and critical thinking muscles some exerciset Include the following elements in your assignment 1. Select the subculture that you'd like to base this assignment on (you can use the subculture you selected in your In-Class Exercise #10 if you'd like and 2. Research your subculture. Provide at least 2 citations that provide insight into your selected subculture 3. Briefly describe your subculture in terms of shared meaning, values, and identity. 4. Name your subculture's Buyer Persona. Marketers love to use alliteration when naming their subculture-think Hipster Harlowe or Cottagecore Cora 6. Describe your buyer persona's background. What is their job/career path? What is their family like? 6. What are your buyer persona's demographies? Are they male or female Age? Family income level? Education level? Location? 7. Describe your buyer persona's psychographics (Lifestyle identifiers? Hobbies Personality) a. Select a subculture that clearly has some shared meaning, values, and/or identity among people, and do not merely select an activity, such as cooking or kite-flying, in which people may not necessarily have any shared meaning values, or identity. See "Characteristics of Subculture from the following site to help you think about these issues (https://hantier sites grinnell.edu/subcultural theory and theorists/what is a subculture) b. Make choices that are appropriate for class. For example, some subcultures exist that may have NSFW (not safe or suitable for work undertones and/or content. In addition, when discussing groups of consumers in terms of their demographics, psychographies, and subcultures, it can sometimes be easy to fall into the trap of stereotyping. Our brains are predisposed to making judgments based on our feelings or experiences, but if real data can teach us anything, it's that feelings aren't facts and one data point doesn't make a trend. o in your work throughout the assignment, avoid stereotypes and class inappropriate content. Have fun selecting a subculture of interest but be mindful and professional Part 2: Product Concept Development-Let's go to dinner! Writing a buyer persona will equip you with a deep understanding of the needs and perceptions of your target and in turn, help you better develop and promote products and services to appeal to them. Now that you've gotten to know your buyer persona, you will develop a product that we are all familiar with a restaurant concept! Develop a themed-restaurant/entertainment concept that caters specifically to the subculture you have chosen and persona you have created. A number of restaurants and entertainment venues feature atmospheres, themes, and activities that cater to Specific subcultures. For example, think about the Live Action Role Play subculture, which includes people who enjoy re-enacting imagined versions of the past like the Renaissance period Medieval Times is one example of a restaurant that caters to this subculture, featuring themed food atmosphere, costumes, and a live-action show that features a medievalousting tournament, knights, weapons, horses, and the live flight of the royal falcon(www medievaltimes.com) As another example, tiki subculture is rooted in a romanticized view of the South Pacific tales of adventure, the post-World War II era's obsession with Polynesia, and a slow paced, tropical alternative to the demands of modern society Tiki bars and restaurants like Beach Bum Barry Latitude 29 in New Part 2: Product Concept Development-Let's go to dinner! Writing a buyer persona will equip you with a deep understanding of the needs and perceptions of your target and, in turn, help you better develop and promote products and services to appeal to them. Now that you've gotten to know your buyer persona, you will develop a product that we are all familiar with -- restaurant concept! Develop a themed-restaurant/entertainment concept that caters specifically to the subculture you have chosen and persona you have created. A number of restaurants and entertainment venues feature atmospheres, themes, and activities that cater to specific subcultures. For example, think about the Live Action Role Play subculture, which includes people who enjoy re-enacting imagined versions of the past like the Renaissance period. Medieval Times is one example of a restaurant that caters to this subculture, featuring themed food, atmosphere, costumes, and a live-action show that features a medieval jousting tournament, knights, weapons, horses, and the "live flight of the royal falcon" (www.medievaltimes.com). As another example, tiki subculture is rooted in a romanticized view of the South Pacific, tales of adventure, the post-World War Il era's obsession with Polynesia and a slow-paced, tropical alternative to the demands of modern society' Till bars and restaurants, like Beach Bum Barry's Latitude 29 in New Orleans, together with their exotic cocktails, have appealed to this evolving subculture over time by creating an escapist environment. an imaginary South Seasinland getaway to forget about your worries...and unwind with some soft music underneath a thatched roof Tiki subculture can be divided into different waves and is currently in the midst of a "resurgence that is partly a response to the craft cocktail movement." Consider your subculture and buyer persona, their demographics and psychographics, as well as their hobbies, wants, needs and preferences. Come up with a creative new restaurant concept that is designed to appeal specifically to your buyer persona. Include the following elements: 1. A restaurant name 2. A description of your restaurant concept, including the overall theme and service style (eg. fast-casual, fine dining, food hall, etc.) 4 A description of the unique features and attractions that your restaurant will have. This can include features like specific live entertainment, activities or games available music, visual Instagram walls or art installations, innovative technology, etc. --feel free to get really creativel 5. A description of your restaurant's signature dish and drink Part 3: Bring it together and get the word out! Now that you know your target market and you've created your restaurant concept, let's plan and create marketing messaging specifically targeted to your buyer persona. Include the following elements in your assignment 1. What are your buyer persona's goals when they go about choosing a restaurant to dine? 2. What are your buyer persona's challenges when they go about choosing a restaurant to dine? 3. What can our restaurant do to help our persona achieve their goals and overcome their challenges? 4 Write your marketing messaging for the restaurant. Describe your restaurant in a way that overcomes our buyer persona's challenges 5. Use your marketing messaging to develop a mock print advertisement (a Canva ad template is recommended for this) Normcore Restaurant (1).pdf At March 15 2021 1:40 PM Dinner and a Subculture Assignment Overview, Purpose, and Benefits Think about the many fascinating subcultures we see and belong to in our daily lives. We all know people who fit into a subculture, such as people who are really into yoga or who dress up in elaborate costumes to attend ComicCon. Think about your cousin who loves Dungeons and Dragons, your friend who is obsessed with health and fitness, or your coworker who never misses a local electronic dance music festival. Subculture influences don't just stop at niche interests or hobbies - they are also based on religious beliefs, geographic locations, and age cohorts, to name a few. Moreover, think about how subculture participation drives and is driven by a person's values. What is important to them? What do they spend time and money on? Now, put on your marketing manager "hatt" Identifying and understanding subcultures can lead to business opportunities and competitive advantage. In fact, some subcultures have led to entirely new industries and brought various subcultures from fringe into the mainstream. For instance, a small subculture of environmentally-minded people who set out to have a zero waste lifestyle have spawned a wide range of followers and practices, ranging from community organizing for waste reduction, to products and services such as packaging free shampoo and conditioner bars, metal straws, and beeswax food wraps. The sneakerhead subculture, which started with a few collectors of rare sneakers who bought and sold rare Nike Air Jordans, has burgeoned into a movement with a massive following complete with conventions and highly competitive resale sites. Another example in drag, which used to be a fringe subculture and has become more popular in recent years, influencing live entertainment, make-up techniques, and even frequently used phrases. Understanding subcultures can also help marketers create a deeper, more effective connection with target markets, in building a clearer picture of the needs and preferences of people within a given nubculture, marketers can create the marketing mix in a way that truly resonates. As marketers, when we understand consumers' uniqueness, they feel like we get them In this assignment, you'll get to know a subculture on a deep, personal, evidence driven level. Then, based on that understanding, you'll gain practice in the following applications that marketers do on a regular basis: a) define an ideal customer within your chosen subculture through a buyer persona b) develop a marketing offering to fit the needs of the target market - for this project, you'll create a themed restaurant/entertainment concept and c) practice writing engaging marketing content through creating a mock advertisement A key benefit of this assignment is to give you practice in developing in-depth understanding of a subculture and applying that knowledge to strategic marketing decision-making Learning Outcomes Thin assignment contributes to the following learning outcomes. Students will be able to Explain the concept of subculture and identify characteristics of subculture, Create a buyer persona for a specific target market that represents a given subculture, Develop a product concept and deploy marketing messaging specific to the buyer persona, Develop effective written communication that demonstrates understanding of context, audience, and purpose Assignment Instructions To complete this assignment, complete all of the following parts and include them in a format that allows you to insert images. The example has been done completely in Carva, but you are welcome to use another format if you prefer, such as Google Slides or Powerpoint. Part 1: Get to know your subculture! You'll use the format of a buyer persona-a commonly used tool in professional marketing practice-to create a fictional person that represents your subculture. Remember Your buyer persona needs to be based on your research, not stereotypes. The ability to create a wellresearched and well-defined persona is an indispensable skill for the modern marketer, particularly in the digital era. Your research will help you get inside the head" of your ideal customer and, instead of just seeing a collection of data, you'll get to know the subculture on a deeper , personal level. Personas are fun to develop and will give your creativity and critical thinking muscles some exerciset Include the following elements in your assignment 1. Select the subculture that you'd like to base this assignment on (you can use the subculture you selected in your In-Class Exercise #10 if you'd like and 2. Research your subculture. Provide at least 2 citations that provide insight into your selected subculture 3. Briefly describe your subculture in terms of shared meaning, values, and identity. 4. Name your subculture's Buyer Persona. Marketers love to use alliteration when naming their subculture-think Hipster Harlowe or Cottagecore Cora 6. Describe your buyer persona's background. What is their job/career path? What is their family like? 6. What are your buyer persona's demographies? Are they male or female Age? Family income level? Education level? Location? 7. Describe your buyer persona's psychographics (Lifestyle identifiers? Hobbies Personality) a. Select a subculture that clearly has some shared meaning, values, and/or identity among people, and do not merely select an activity, such as cooking or kite-flying, in which people may not necessarily have any shared meaning values, or identity. See "Characteristics of Subculture from the following site to help you think about these issues (https://hantier sites grinnell.edu/subcultural theory and theorists/what is a subculture) b. Make choices that are appropriate for class. For example, some subcultures exist that may have NSFW (not safe or suitable for work undertones and/or content. In addition, when discussing groups of consumers in terms of their demographics, psychographies, and subcultures, it can sometimes be easy to fall into the trap of stereotyping. Our brains are predisposed to making judgments based on our feelings or experiences, but if real data can teach us anything, it's that feelings aren't facts and one data point doesn't make a trend. o in your work throughout the assignment, avoid stereotypes and class inappropriate content. Have fun selecting a subculture of interest but be mindful and professional Part 2: Product Concept Development-Let's go to dinner! Writing a buyer persona will equip you with a deep understanding of the needs and perceptions of your target and in turn, help you better develop and promote products and services to appeal to them. Now that you've gotten to know your buyer persona, you will develop a product that we are all familiar with a restaurant concept! Develop a themed-restaurant/entertainment concept that caters specifically to the subculture you have chosen and persona you have created. A number of restaurants and entertainment venues feature atmospheres, themes, and activities that cater to Specific subcultures. For example, think about the Live Action Role Play subculture, which includes people who enjoy re-enacting imagined versions of the past like the Renaissance period Medieval Times is one example of a restaurant that caters to this subculture, featuring themed food atmosphere, costumes, and a live-action show that features a medievalousting tournament, knights, weapons, horses, and the live flight of the royal falcon(www medievaltimes.com) As another example, tiki subculture is rooted in a romanticized view of the South Pacific tales of adventure, the post-World War II era's obsession with Polynesia, and a slow paced, tropical alternative to the demands of modern society Tiki bars and restaurants like Beach Bum Barry Latitude 29 in New Part 2: Product Concept Development-Let's go to dinner! Writing a buyer persona will equip you with a deep understanding of the needs and perceptions of your target and, in turn, help you better develop and promote products and services to appeal to them. Now that you've gotten to know your buyer persona, you will develop a product that we are all familiar with -- restaurant concept! Develop a themed-restaurant/entertainment concept that caters specifically to the subculture you have chosen and persona you have created. A number of restaurants and entertainment venues feature atmospheres, themes, and activities that cater to specific subcultures. For example, think about the Live Action Role Play subculture, which includes people who enjoy re-enacting imagined versions of the past like the Renaissance period. Medieval Times is one example of a restaurant that caters to this subculture, featuring themed food, atmosphere, costumes, and a live-action show that features a medieval jousting tournament, knights, weapons, horses, and the "live flight of the royal falcon" (www.medievaltimes.com). As another example, tiki subculture is rooted in a romanticized view of the South Pacific, tales of adventure, the post-World War Il era's obsession with Polynesia and a slow-paced, tropical alternative to the demands of modern society' Till bars and restaurants, like Beach Bum Barry's Latitude 29 in New Orleans, together with their exotic cocktails, have appealed to this evolving subculture over time by creating an escapist environment. an imaginary South Seasinland getaway to forget about your worries...and unwind with some soft music underneath a thatched roof Tiki subculture can be divided into different waves and is currently in the midst of a "resurgence that is partly a response to the craft cocktail movement." Consider your subculture and buyer persona, their demographics and psychographics, as well as their hobbies, wants, needs and preferences. Come up with a creative new restaurant concept that is designed to appeal specifically to your buyer persona. Include the following elements: 1. A restaurant name 2. A description of your restaurant concept, including the overall theme and service style (eg. fast-casual, fine dining, food hall, etc.) 4 A description of the unique features and attractions that your restaurant will have. This can include features like specific live entertainment, activities or games available music, visual Instagram walls or art installations, innovative technology, etc. --feel free to get really creativel 5. A description of your restaurant's signature dish and drink Part 3: Bring it together and get the word out! Now that you know your target market and you've created your restaurant concept, let's plan and create marketing messaging specifically targeted to your buyer persona. Include the following elements in your assignment 1. What are your buyer persona's goals when they go about choosing a restaurant to dine? 2. What are your buyer persona's challenges when they go about choosing a restaurant to dine? 3. What can our restaurant do to help our persona achieve their goals and overcome their challenges? 4 Write your marketing messaging for the restaurant. Describe your restaurant in a way that overcomes our buyer persona's challenges 5. Use your marketing messaging to develop a mock print advertisement (a Canva ad template is recommended for this) Normcore Restaurant (1).pdf At March 15 2021 1:40 PM