Question: Create your own strategic group map comparing the competitive position of Apple. Submit a Word doc that has your strategic group map. In the book

Create your own strategic group map comparing the competitive position of Apple. Submit a Word doc that has your strategic group map.

In the book example, they use price and breadth of product line for the x and y-axis. Depending on the organization and industry, one may opt to use any combination of dimensions (price, breadth of product line, advertising, customer service, type of distribution, quality, etc.). For your strategic group map of Apple, I'd like you to use the price and breadth of the product line.

Answer--

What is the industry in which Apple is competing?

What is the environmental forecast for this industry?

Which elements of the general environment (Demographic, Sociocultural, Political/Legal, Technological, Economic, Global) will have the greatest impact on the success of Apple? Why?

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