Creating an Email Marketing Campaign with Sign-up Forms Hide Assignment Information Instructions Assignment: Creating an Email Marketing Campaign with Sign-up Forms Overview: In this assignment, you will create an email marketing campaign for a fictional business, incorporating sign-up forms into the website to collect email addresses. You will also design effective email templates and integrate the email marketing into the website. Instructions: Choose a fictional business to create an email marketing campaign for. The business should have a website that you can use to integrate sign-up forms and email marketing. Research and select an email marketing service provider that best suits your needs. Some popular options include Mailchimp, Constant Contact, and Campaign Monitor. Create an email marketing plan that outlines the goals, target audience, content, and schedule for the campaign. Design and create effective email templates that align with the business's branding and message. Include elements such as a clear subject line, a strong call-to-action, and a visually appealing design. Integrate email marketing into the website by creating sign-up forms that collect email addresses from visitors. Use opt-in forms to ensure that visitors are explicitly consenting to receive emails from the business. Add sign-up forms to website pages, such as the homepage and contact page. Segment your email list for targeted messaging. Use the information you collect from the sign-up forms to segment the email list based on demographics, interests, and behaviors. Launch the email marketing campaign and monitor its success. Use analytics to measure the campaign's effectiveness and make adjustments as necessary. Grading Metrics: 25%: Selection of fictional business and email marketing service provider 25%: Creation of email marketing plan and effective email templates 25%: Integration of email marketing into the website with sign-up forms 25%: Segmentation of email list and monitoring of campaign success Note: It is important to ensure that all email marketing practices comply with laws and regulations, such as the CAN-SPAM Act in the United States. Submit Assignment Files to submit (0) file(s) to submit After uploading, you must click Submit to complete the submission