Question: Creating long - term relationships with customers is a key component to surviving and thriving in today's competitive business lan merchandise. For example, Best Western

Creating long

-

term relationships with customers is a key component to surviving and thriving in today's competitive business lan merchandise. For example, Best Western encourages customers to join their membership program and provide key contact inform customer has accumulated. This example demonstrates how Best Western is utilizing

the marketing concept.

customer relationship management.

competitive insight.

marketing mix deployment.

Creating long-term relationships with customers is a key component to surviving

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