Creating strong and marketable content can take many forms, however one area that you should not ignore is the need to understand your audience. What moves them to purchase, collaborate, and share information? As an author, whether of a blog post or a book, ensuring you are on the same page as your constituents can allow for success and increased brand opportunities. What makes a good headline, eye-catching tweets and status updates, or can't-miss blog posts, and how can you tailor it to match a particular audience? These are important questions to consider for your future us of social media.