Creative Brief Assignment:

For this assignment, you will develop the Creative Brief for your client ( Home & Garden). The Creative Brief is used to guide the creative strategy and next steps in the campaign development process.

Reference a sample creative brief template from the textbook or the topics covered in this weeks materials. Ensure that the creative brief is 1-2 pages. It is important for a brief to present the key insights yet be clear and concise.

Grading Criteria:

• Ensured that the creative brief addressed the needs of the client and is in line with the communication objectives that were defined
• Ensured that the creative brief incorporated information on the target market and market research from previous weeks.
• Expresses the brand positioning
• Established the tone that should be used throughout the IMC campaign
• Ensured that the creative brief included all components required by the creative team and followed the format provided in examples