Creative Brief

Identify key terminology$/$

$55\%$

atrey.

Let's start working on the creative brief.

Once we complete the creative brief, we will have the structure we need to start developing creative ideas.

Jimmy, we know our "who" fairly well from the details of the target market we were given.

Ann

Our nevt espect to look at is the "why." What are we determining here?

Materials on the right have been updated $$

The consumer's specific wants that the ad should appeal to$.$

The consumer's specific demographics that the ad should appeal to$.$

The consumer's specific interests that the ad should appeal to$.$

Submit

Identify the aspects of a creative brief. $100\%$

Analyze the data to make creative decisions. $100\%$

Determine which tactic is best to use throughout the creative process. $75\%$

Creative Brief: HealthFizz Bubble up Campaign

A creative brief is a simple written statement of the most important issues to consider in the development of the campaign: the who, why, what, where, and when. This will be our guideline for creating the campaign.

WHO: Target audience

Female, age $31-42,$ watches weekly sporting events on cable television, purchases a sports drink at least once a week.

WHY: Basic problem or issue the advertising must address

WHAT:Major selling idea or key benefits to communicate

WHERE & WHEN: Medium$/$platform and schedule

STYLE: Creative strategy statement $($campaign theme, appeal, and execution technique to be used$)$