Question: Credible sources typically donotimpact consumer acceptance when + The message is hard to understand The message deviates from the consumer's prior beliefs The consumer has

Credible sources typically donotimpact consumer acceptance when
+
The message is hard to understand
The message deviates from the consumer's prior beliefs
The consumer has a strong existing attitude
The message is complex
Consumer's prior attitudes are negative
 Credible sources typically donotimpact consumer acceptance when + The message is

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