Critical elements to establishing a customer focus strategy must address:

	a.	Who is responsible for the relationship with each customer to keep, grow and build short-term revenue and long-term equity of each
	b.	Level of authority customer managers have to change how the enterprise treats "their" customers individually
	c.	Criteria and metrics by which success will be measured, reported, and used for compensation
	d.	a and c
	e.	a and b
	f.	a, b and c