$.$ Critical Problem or Potential Critical Problem:

$$ Narrow down to ONE strategic problem.

$$ Start with $$The problem is$....($Example: $$High oil prices$$ is frequently considered a $$problem$,$

but it really is the cause of problems like low profit margin$).$

$$ Follow by $$It$$s a problem because...$($what$,$ why where and how it is a problem$)$

$$ End with $$Not addressing this problem would $...($ the consequences of negligence$)$

$2.$ SWOT Analysis:

Use the SWOT matrix to present a summary of your internal and external assessments, and your

alternative solutions to the problem. Interpret the results of your analysis, precisely and concisely.

Specifically:

o Use both qualitative and quantitative data to produce a SWOT analysis

$$ Identify $6+$ major Strengths in the internal environment

$$ Identify $6+$ major Weaknesses in the internal environment

$$ Identify $6+$ major Opportunities in the external environment

$$ Identify $6+$ major Threats in the external environment

$$ Generate $6+$ alternatives

$3.$ Alternative solutions and decision:

Use the QSPM to select the most attractive of your top $3$ alternative solutions. Discuss why it is

better than the other solutions, precisely and concisely.

$4.$ Implementation:

o Produce a $3-$year plan to implement the selected strategy, by specifying:

$$ Which group$($s$)$ of stakeholders will be affected by your choice of strategy?

$$ What stakeholder resistance do you anticipate?

$$ What would a step$-$by$-$step implementation plan look like for your strategy, with the

stakeholder resistance considered?