Critical thinking and Ethics Assume you are the CMO for a firm that is a major producer of chocolate candy and baking chocolate. The bulk of your chocolate products are sold in the United States and Europe. for many years, your firm has purchased cocoa beans (from which chocolate is made) from Country A. Country A produces 30 percent of the world's chocolate but recent reports of child labor have concerned many country leaders and consumers. On some farms, children are made 10 work as much as 100 hours a week and are physically abused. Furthermore, some receive no education whatsoever. You are considering whether or not your company should change suppliers and buy cocoa from Country B. Country Bis the leader in ethically produced cocoa. Cocoa is produced in an environmentally sustainable manner and the country is the world leader of •fair-trade certified" cocoa production. Unfortunately, the price of cocoa from Country B is nearly twice that of Country A. This means you would have 10 significantly increase the price of your products which you expect to negatively affect !he firm's sales. This, in turn would likely lead to closing some company facilities and laying off workers.
On the other hand, consumers in your markets are increasingly concerned about human rights abuses and seek to buy fair tfade products. Develop your thoughts
on the following:
a. The positive and negative outcomes  of continuing 10 purchase cocoa from Country A.
b. The positive and negative outcomes (other than those already discussed) of changing suppliers and purchasing cocoa from Country B.
c. Which country would you choose using the Utilitarian approach to decision making? Why?
d. Which country would you choose using the Rights approach to decision making? Why?

Answer rating: 100% (QA)

a The positive outcome of continuing to purchase cocoa from Country A is that it will keep the compa... View the full answer