Critically analyse the case study, while referencing a theory of your choice related to organisational culture types. In light of

the challenges highlighted by Hansjee regarding talent retention, discuss how the theory enhances your understanding of

the critical elements that organisations should focus on to foster a workplace culture conducive to retaining top talent.

Provide insights on how these elements align with the four key areas mentioned in the article: workplace culture, growth

and development opportunities, meaningful work, and competitive remuneration.

QUESTION $1\mathrm{.}1$

$(20$ Marks$)$

As highlighted by Wayne Newton, if it is not measured, it is not managed. In addition to those already provided, examine the quality metrics that Alaska airlines should be tracking to determine the performance of their operations.

QUESTION $1\mathrm{.}2$

$(20$ Marks$)$

In light of the case study provided, justify why might it cost Alaska Airlines less to do things right the first time. Provide relevant frameworks in presenting your response.

QUESTION $1\mathrm{.}3$

$(20$ Marks$)$

As indicated by Ben Minicucci $"$We have rewritten our DNA." Building an organisation that can achieve quality is a demanding task, and the management at Alaska Airlines accepted the challenge. Using relevant frameworks demonstrate how the organisation can successfully achieve this.

QUESTION $1\mathrm{.}4$

$(20$ Marks$)$

In the context of Alaska Airlines, critically discuss ANY FIVE $(5)$ predictors that can be utilised in forecasting daily sales for flights and defend the forecasting approach that should be applied by the organisation.

QUESTION $1\mathrm{.}5$

$(20$ Marks$)$

Ben Minicucci has argued that Alaska Airlines has increased productivity over its competitors over the years, interpret why this could be the case and demonstrate how productivity can be measured in this sector. Make use of relevant examples.