Critically analyze the attached post then outline what you learned from it and state the benefits or potential issues on the topic.

How does Levi's align new product development with the company's strategic goals? Consider the product life cycle as you address this question. Since Levi is an authentic brand and has been a household name for quite a time. Levi is all about quality and style, which is the biggest goal for Levi. When searching for the next pair of jeans as a customer we are evaluating the quality and style of the cut, while cost is a secondary thought especially when it is well known brand. Levi's band continues to grow, and with doing so they are constantly changing according to styles and trends. Levi invested in new technology laser that. Uses infrared light to etch off a very fine layer of the indigo and cotton off the jeans to create the styles for mass production of the jeans. This infrared laser has created a more innovative way of creating more products and allow them to continue distributing them across the globe. With this new technology it will hopefully cut cost in production and slash time needed for the entire operation. This technology will provide an advantage for Levi for the development, introduction, growth, and maturity of their products. Levi's head of innovation center states that, "There's a lot of digital tools out there in apparel ... We didn't feel that any capture the natural texture of denim, so we created one. Now, when we get an image that is exactly how we like it, it eliminates the need for multiple iterations," and that is how you find new technology being created (Segran, 2018). Does Levi's new product development process match the one described in your textbook (e.g. Figure 5.3 )? If so, how and if not, why not? By using Figure 5.3 from the book, we can compare it to Levi's process for their new products and development. This figure is a basic sample of product development process. Levi states they develop products by using authentic, improvised, and styled creations. Like many other companies they also follow the basic process of generating ideas, screening and concept development, product development and commercialization. Levi also has teams that will focus on quality, style, trend, and purpose to make sure the sales for the product will be high and to use marketing to help make these sales. Levi has also invented this technology that is helping them be more productive in their operations, which is huge due to the current process that requires manual labor and chemicals that can harm people and the environment. At what phase in the product development process does Levi's convert customer needs into product requirements? How are product specifications incorporated into the manufacturing process? requirements for each product. When we pinpoint where improving designs should be placed, this would be technically where changes should be made. Once researching extensively and creating ideas and then screening, Levi's team will be able to consider trends and customers responses to the new designs. Once we have customer outlook on their thoughts, this is where we take the information found the change how we base our new designs and how they must look like to include the qualities required to make sells. This is what we can call product specifications 0 this will be later incorporated into manufacturing process so that way companies can decide on what is best and how we should create designs