Critically discuss the buying decision making process within the context of travel industry; its main concepts and

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Critically discuss the buying decision making process within the context of travel industry; its main concepts and models of tourist behavior, the travel motivations and determinants within the dynamics and complex travel and tourism phenomenon?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Oct 24, 2023 02:46 AM

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Critically discuss the buying decision making process within the context of travel industry; its main concepts and

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The buying decisionmaking process in the travel industry is a complex and dynamic phenomenon influenced by various factors concepts and models of tourist behavior Lets explore the main concepts and mo... View the full answer

Global Marketing management

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