Critique the driver safety campaign through the lens of design elements and social marketing principles
Also, what are two (2) ways #1 and #4 can increase engagement on their website?
What is the tone of each ad?
Identify the call to action for each ad.
Who is the target audience for each ad?

   

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NHISA NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION Driving Safety Home Aggressive Driving Bicycles Child Safety at Parents Central Distracted Driving at Distraction.gov Drowsy Driving Enforcement & Justice Services Impaired Driving Motorcycles Occupant Protection DRIVING SAFETY VEHICLE SAFETY RESEARCH DATA LAWS & REGULATIONS DAY OR NIGHT CHAT HELP National Seat Belt Enforcement Mobilization May 19 through June 1, 2014 TICKET CLICK IT OR TICKET DAY S NIGHT America's Seat Belt Campaign Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping to increase the national seat belt usage rate. Coast to coast, day or night, the message is simple Click It or Ticket. b ABOUT NHTSA Additional Resources » 2014 National Mobilization Campaign Materials >> 2014 PEAK Enforcement Materials >> More on Seat Belts NHISA NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION Driving Safety Home Aggressive Driving Bicycles Child Safety at Parents Central Distracted Driving at Distraction.gov Drowsy Driving Enforcement & Justice Services Impaired Driving Motorcycles Occupant Protection DRIVING SAFETY VEHICLE SAFETY RESEARCH DATA LAWS & REGULATIONS DAY OR NIGHT CHAT HELP National Seat Belt Enforcement Mobilization May 19 through June 1, 2014 TICKET CLICK IT OR TICKET DAY S NIGHT America's Seat Belt Campaign Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping to increase the national seat belt usage rate. Coast to coast, day or night, the message is simple Click It or Ticket. b ABOUT NHTSA Additional Resources » 2014 National Mobilization Campaign Materials >> 2014 PEAK Enforcement Materials >> More on Seat Belts

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Critique of the driver safety campaign through the lens of design elements and social marketing principles Design Elements 1 Visual Appeal The campaig... View the full answer