Cross$-$channel personalization: Consumer data analytics and insights will allow Walmart to create a consistent, personalized experience for each consumer across all channels, tailored specifically to an individual's interests and habits $($Dal & Bagnoli, $2022).$ To improve engagement and conversion, personalized promos, recommendations, and tailored marketing messages may be used at each touchpoint.

Invest in Sustainable Practices

With today's growing customer and stakeholder awareness and concern about environmental sustainability, Walmart recognizes the importance of sustainable investment. Prioritizing sustainable activities would help it strengthen its brand reputation and reduce its environmental footprint while enhancing long$-$term profitability.

To do this, Walmart must find a means to reduce carbon emissions from its activities. Three factors contribute to considerable reductions in greenhouse gas emissions: the deployment of energy$-$saving technologies, the optimization of transportation routes, and investments in solar and wind power $($Foroudi$,2020).$ Walmart can also consider measures that will reduce its remaining carbon impact, such as reforestation or carbon capture walmart