Question: Crown Plaza Hotel is about to develop a strategy map in order to translate its strategy into action plan using Balanced Scorecard. However, an important

Crown Plaza Hotel is about to develop a strategy

Crown Plaza Hotel is about to develop a strategy map in order to translate its strategy into action plan using Balanced Scorecard. However, an important input to the development of strategy map is a strategic assessment of the external environment in which Crown Plaza Hotel operates. Asses the industry environment for Crown Plaza Hotel using Porter's five forces. Marking Rubric: The student will be able to examine the industry environment in the above scenario using Porter's five forces (5 X 2 = 10 marks) tool. 1 A I NH III GO

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