CS $4-1$ Choose a favorite brand that does not currently use nostalgia in their marketing. How could they incorporate this technique into either their product strategy or their advertising?

CS $4-2$ How has social media enabled nostalgia marketing?

CS $4-3$ Does nostalgia marketing only work with consumers who have memories of the era focused on in the advertising? How might others who are younger be attracted as well?

CS $4-4$ We know that many people have strong personal connections with certain songs that were popular decades ago. Is it possible they will resent companies that $$hijack$$ these tunes to sell products? Can nostalgia campaigns ever boomerang?