1. Choose a favorite brand that does not currently use nostalgia in their marketing. How could they incorporate this technique into either their product strategy or their advertising?

2. How has social media enabled nostalgia marketing?

3. Does nostalgia marketing only work with consumers who have memories of the era focused on in the advertising? How might others who are younger be attracted as well?

4. We know that many people have strong personal connections with certain songs that were popular decades ago. Is it possible they will resent companies that “hijack” these tunes to sell products? Can nostalgia campaigns ever boomerang?