ctoring Enabled: Exam $2($Ch $5,6,8)$

Hel

A hit$-$and$-$run or guerrilla warfare$-$type offensive strategy

Multiple Choice

involves unexpected attacks $($usually by a small$-$ to medium$-$sized competitor$)$ to grab sales and market share from complacent or distracted rivals.

involves undertaking surprise moves to secure an advantageous position in a fast$-$growing and profitable market segment; usua guerrilla signals rivals that it will use deep price cuts to defend its newly won position.

involves pitting a small company's own competitive strengths head$-$on against the strengths of much larger rivals.

works best if the guerrilla is the industry's low$-$cost leader.

involves random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals